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MaKami College Launches Digital Marketing & Social Media Management Diploma
Jul
MaKami College will launch its new Digital Marketing & Social Media Management (DMSMM) Diploma Program in September 2026, giving future marketers in Calgary and Edmonton an opportunity to build practical, in-demand skills for the digital economy.
The blended, two-year diploma program is designed for people who want to turn their interest in social media, content creation, online advertising, websites and branding into a career. Students will learn through hands-on projects and real-world digital marketing experiences while developing a versatile foundation in the tools and strategies modern organizations use to connect with audiences online.
“Digital marketing is a growing field with a strong demand for workers,” says Bradley Thompson, faculty manager for MaKami College’s new program. “Students will get hands-on learning and real-world digital marketing experiences, developing a strong foundation in a variety of areas, such as digital marketing, graphic design, website design, SEO and more.”
Learn the Skills Behind Effective Digital Marketing
Digital marketing is more than posting on social media. Successful campaigns bring together strategy, content, creative assets, websites, paid advertising, search visibility, analytics and strong communication. MaKami College’s Digital Marketing & Social Media Management diploma is built to introduce students to these connected areas, including digital marketing principles, social media management, marketing metrics, online advertising, graphic design, digital storytelling, website design, video marketing, multimedia communications, digital content strategy, search engine optimization (SEO), and public relations.
This broad skill set can help students understand how a brand’s online presence works as a whole. Whether you are interested in creating content, analyzing performance, improving website visibility, or planning a campaign, the program is designed to help you develop a practical marketing toolkit.
Build Experience, a Portfolio, and a Personal Brand
Employers often want to see what a candidate can do, not only what they have studied. That is why the DMSMM program emphasizes applied learning. Students will have access to an industry-standard MacBook Neo included with tuition and will work toward a personal website, résumé, and online portfolio that can help demonstrate their skills to prospective employers.
The program also includes a 480-hour off-site practicum and a 150-hour capstone project, providing structured opportunities to apply classroom learning, build industry connections, and create portfolio-ready work. Together, these experiences are intended to help students graduate with examples of their work and a clearer understanding of how digital marketing operates in professional settings.
Explore Career Paths in Digital Marketing and Social Media
A digital marketing diploma can support career opportunities across many types of organizations, from marketing agencies and in-house corporate teams to small businesses, startups, e-commerce companies, nonprofits, educational institutions, and public-sector organizations. MaKami College also notes that graduates may use their training to support their own businesses or freelance work.
Potential roles include Digital Marketing Coordinator, Content Marketer, Social Media Manager, SEO Specialist, PPC Specialist, Email Copywriter, Digital Marketing Analyst, E-Commerce Manager, Website Designer, Graphic Designer, Marketing Automation Specialist, and Growth Marketer. Individual career outcomes depend on factors such as skills, experience, employer requirements, local market conditions, and personal initiative; however, this variety illustrates the breadth of roles that digital marketing training can support.
The program page identifies an approximate hourly range of $30 to $50 for digital marketing roles. This figure is an estimate, not a guaranteed wage or employment outcome.
Flexible, Blended Learning in Calgary and Edmonton
The two-year Digital Marketing & Social Media Management diploma is offered in a blended learning format at MaKami College’s Calgary and Edmonton campuses. The program is designed for learners who want a career-focused education that can fit around their lives, and no prior digital marketing experience is required.
If you are a recent high school graduate, a career changer, an aspiring entrepreneur or someone who wants to build stronger digital skills for the workplace, this program can provide a starting point. MaKami College supports several admissions pathways, including standard admission, mature admission, transfer pathways, and prior learning assessment.
Get Ready for a Career in Digital Marketing
If you are ready to develop skills in social media management, SEO, website design, online advertising, content creation, and digital strategy, MaKami College’s new Digital Marketing & Social Media Management diploma may be the next step.
Learn more about the Digital Marketing & Social Media Management Diploma Program, including program details, admissions requirements, and updates about the September 2026 launch. You can also contact MaKami College to speak with an admissions advisor and determine the pathway that is right for you.
Frequently Asked Questions
When does MaKami College’s Digital Marketing & Social Media Management program launch?
MaKami College plans to launch the program in September 2026. Confirm the current intake and enrolment details on the program page before applying.
How long is the Digital Marketing & Social Media Management diploma?
The program is a two-year blended diploma offered through MaKami College’s Calgary and Edmonton campuses.
What will I learn in a digital marketing diploma program?
Students explore subjects that include social media management, marketing metrics, online advertising, graphic design, digital storytelling, website design, video marketing, SEO, digital content strategy, and public relations.
Does the program include practical experience?
The program page describes a 480-hour off-site practicum and a 150-hour capstone project, alongside portfolio and personal-brand development.
Do I need prior digital marketing experience?
No prior digital marketing experience is required according to the program page. Admissions requirements and pathways still apply.
MaKami College will launch its new Digital Marketing & Social Media Management (DMSMM) Diploma Program in September 2026, giving future marketers in Calgary and Edmonton an opportunity to build practical, in-demand skills for the digital economy.
The blended, two-year diploma program is designed for people who want to turn their interest in social media, content creation, online advertising, websites and branding into a career. Students will learn through hands-on projects and real-world digital marketing experiences while developing a versatile foundation in the tools and strategies modern organizations use to connect with audiences online.
“Digital marketing is a growing field with a strong demand for workers,” says Bradley Thompson, faculty manager for MaKami College’s new program. “Students will get hands-on learning and real-world digital marketing experiences, developing a strong foundation in a variety of areas, such as digital marketing, graphic design, website design, SEO and more.”
Learn the Skills Behind Effective Digital Marketing
Digital marketing is more than posting on social media. Successful campaigns bring together strategy, content, creative assets, websites, paid advertising, search visibility, analytics and strong communication. MaKami College’s Digital Marketing & Social Media Management diploma is built to introduce students to these connected areas, including digital marketing principles, social media management, marketing metrics, online advertising, graphic design, digital storytelling, website design, video marketing, multimedia communications, digital content strategy, search engine optimization (SEO), and public relations.
This broad skill set can help students understand how a brand’s online presence works as a whole. Whether you are interested in creating content, analyzing performance, improving website visibility, or planning a campaign, the program is designed to help you develop a practical marketing toolkit.
Build Experience, a Portfolio, and a Personal Brand
Employers often want to see what a candidate can do, not only what they have studied. That is why the DMSMM program emphasizes applied learning. Students will have access to an industry-standard MacBook Neo included with tuition and will work toward a personal website, résumé, and online portfolio that can help demonstrate their skills to prospective employers.
The program also includes a 480-hour off-site practicum and a 150-hour capstone project, providing structured opportunities to apply classroom learning, build industry connections, and create portfolio-ready work. Together, these experiences are intended to help students graduate with examples of their work and a clearer understanding of how digital marketing operates in professional settings.
Explore Career Paths in Digital Marketing and Social Media
A digital marketing diploma can support career opportunities across many types of organizations, from marketing agencies and in-house corporate teams to small businesses, startups, e-commerce companies, nonprofits, educational institutions, and public-sector organizations. MaKami College also notes that graduates may use their training to support their own businesses or freelance work.
Potential roles include Digital Marketing Coordinator, Content Marketer, Social Media Manager, SEO Specialist, PPC Specialist, Email Copywriter, Digital Marketing Analyst, E-Commerce Manager, Website Designer, Graphic Designer, Marketing Automation Specialist, and Growth Marketer. Individual career outcomes depend on factors such as skills, experience, employer requirements, local market conditions, and personal initiative; however, this variety illustrates the breadth of roles that digital marketing training can support.
The program page identifies an approximate hourly range of $30 to $50 for digital marketing roles. This figure is an estimate, not a guaranteed wage or employment outcome.
Flexible, Blended Learning in Calgary and Edmonton
The two-year Digital Marketing & Social Media Management diploma is offered in a blended learning format at MaKami College’s Calgary and Edmonton campuses. The program is designed for learners who want a career-focused education that can fit around their lives, and no prior digital marketing experience is required.
If you are a recent high school graduate, a career changer, an aspiring entrepreneur or someone who wants to build stronger digital skills for the workplace, this program can provide a starting point. MaKami College supports several admissions pathways, including standard admission, mature admission, transfer pathways, and prior learning assessment.
Get Ready for a Career in Digital Marketing
If you are ready to develop skills in social media management, SEO, website design, online advertising, content creation, and digital strategy, MaKami College’s new Digital Marketing & Social Media Management diploma may be the next step.
Learn more about the Digital Marketing & Social Media Management Diploma Program, including program details, admissions requirements, and updates about the September 2026 launch. You can also contact MaKami College to speak with an admissions advisor and determine the pathway that is right for you.
Frequently Asked Questions
When does MaKami College’s Digital Marketing & Social Media Management program launch?
MaKami College plans to launch the program in September 2026. Confirm the current intake and enrolment details on the program page before applying.
How long is the Digital Marketing & Social Media Management diploma?
The program is a two-year blended diploma offered through MaKami College’s Calgary and Edmonton campuses.
What will I learn in a digital marketing diploma program?
Students explore subjects that include social media management, marketing metrics, online advertising, graphic design, digital storytelling, website design, video marketing, SEO, digital content strategy, and public relations.
Does the program include practical experience?
The program page describes a 480-hour off-site practicum and a 150-hour capstone project, alongside portfolio and personal-brand development.
Do I need prior digital marketing experience?
No prior digital marketing experience is required according to the program page. Admissions requirements and pathways still apply.
