Digital Marketing & Social Media Management
Diploma Program Details.
The two-year Digital Marketing and Social Media Management diploma program delivers a blended learning experience designed to prepare students for careers in today’s evolving digital marketplace.
Through hands-on learning and real-world digital marketing experiences on an industry standard MacBook Neo, you will develop a strong foundation in the principles of digital marketing, social media management, marketing metrics, and online advertising. You will also explore graphic design, digital storytelling, website design, video marketing, multimedia communications, digital content strategies, SEO and public relations.
Get Notified When We LaunchWhere this diploma takes you.
Graduates have the opportunity to start their own businesses or work in a wide range of industries as a digital marketing professional.
Graduates from this program will have the opportunity to start their own businesses and work in the following roles:
Training that goes further.
Are you looking to become a digital marketing professional and grow your career in the digital world? If you are passionate about social media, content creation, website design and online advertising, the Digital Marketing & Social Media Management diploma at MaKami College will give you the tools and education that you need to pursue a career in digital marketing.
So, whether you are looking to work at a marketing agency, run social media for a small business or grow your own business online, this diploma will give you the toolkit that you need to get started.
This program has been built from the ground up with the modern digital marketer in mind to ensure students not only receive the foundational digital skills they need for their career but also to ensure that the program is following the latest trends in the digital marketing world.
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Find your path to enrollment.
MaKami College supports multiple entry points – from standard admission to mature learners, transfer students, and prior learning recognition.
Pathway 1
Standard Admission
Applicants may be considered for standard admission if they meet all of the following criteria:
- Minimum 17 years of age at the time of program start
- Admission interview with the institution
- Completion of one of the following:
- Alberta High School Diploma
- A recognized equivalent
Pathway 2
Mature Admission
Applicants who do not meet the standard admission requirements, including homeschool applicants, may be considered through a mature admission pathway.
Eligibility: Minimum 18 years of age, and demonstrated readiness for post-secondary study through meeting one or more of the following:
- Admission interview with the institution
- Relevant work or volunteer experience
- Successful completion of a MaKami College approved entrance equivalency exam
- Completion of post-secondary studies or continuing education, including certificates, diplomas, or degrees
- If credentials are from outside Canada, the International Qualifications Assessment Service (IQAS) may be accepted to determine equivalencies
Additional Considerations:
- Each application is reviewed holistically, recognizing formal education, experiential learning, and demonstrated competencies
- Mature Admission decisions are based on academic readiness, professional experience, and learner potential – not solely on traditional credentials
Pathway 3
Transfer Pathway
Applicants may be eligible for admission and/or advanced standing through a transfer pathway based on prior post-secondary education. Transfer pathways may include:
a) Internal Program Transfers
Graduates or students from MaKami College programs may transfer into another program or cohort subject to:
- Program relevance
- Academic standing
- Credit transfer eligibility
- Institutional approval
b) External Transfer Agreements
Applicants who have completed coursework at recognized post-secondary institutions may be considered for admission and/or advanced standing through formal articulation or transfer agreements, where applicable.
c) Transfer Alberta
Where applicable, transfer credit may be granted in accordance with Transfer Alberta guidelines. Transfer decisions are subject to:
- Transfer Alberta equivalency listings
- Institutional policies
- Program-specific learning outcomes
Transfer credit does not guarantee admission and is assessed on a case-by-case basis. Applicants are still required to meet the program admission standards.
Pathway 4
Prior Learning Assessment (PLAR)
Applicants may be considered for admission and/or advanced standing through Prior Learning Assessment and Recognition (PLAR). PLAR recognizes knowledge and skills gained outside of formal education, including but not limited to:
- Work experience
- Professional certifications or licenses
- Military training
- Volunteer experience
- Non-credit training or workshops
PLAR assessment methods may include:
- Portfolio review
- Skills demonstration
- Challenge exams
- Interviews or competency validation
PLAR decisions may result in:
- Admission eligibility
- Course exemptions
- Advanced standing
If credentials are from outside Canada, the International Qualifications Assessment Service (IQAS) may be accepted to determine equivalencies.
All applicants whose primary language is not English must demonstrate English language proficiency. Acceptable evidence includes one of the following (subject to institutional approval):
- MaKami College supports multiple entry points and may recommend upgrading, preparatory studies, or conditional admission where appropriate.
- Official test results must be submitted directly to the institution.
- English language test results must be valid within two (2) years of the date of testing.
Common questions,
honest answers.
Everything you need to know before taking the next step.
How long is the Digital Marketing and Social Media Management Diploma Program?
Who Should Take the Digital Marketing and Social Media Management Diploma program?
- Someone looking for a career change
- Entrepreneurs looking to gain digital marketing skills
- Someone looking to get into Freelance work
- A marketer looking for specific digital marketing experience
- Someone looking to enter a career with a wide range of career paths
- A Post-Secondary school graduate ready to start their career
- Someone looking to get started in a tech-based career
- Content creators looking to grow their online presence
- People looking for flexibility in their career
What topics will be taught in the Digital Marketing and Social Media Management Diploma?
Does the Digital Marketing and Social Media Management Diploma program offer work experience?
When will the Digital Marketing and Social Media Management Diploma program start enrollment?
What type of support does MaKami College provide students?
- Succeed with the help of MaKami College’s student support services and inclusive learning environments
- Students are given an industry standard MacBook Neo for the duration of the program at no extra cost
- MaKami College will help you access financial aid options to gain the financial support you need
- Students can get access to tutoring, ESL Classes, disability support and more
Will this program prepare me for the real world?
Get your questions answered. Live.
Join us for a free online information session hosted via Microsoft Teams – held every other month. Our team will walk you through the program, answer your questions, and help you figure out if it’s the right fit.
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